Not long ago, OPPO just announced the shutdown of its own chip design company Zheku Technology (ZEKU) business, triggering widespread discussion in the industry. Now, the glory of 100 million to set up a chip design company, it seems that cell phone manufacturers in the self-research chip "big bet" is still continuing ......

Ltd. was incorporated on May 31, the company is 100% owned by Glory Terminal Co., Ltd. with a registered capital of 100 million yuan, the registered address is located in the China (Shanghai) Pilot Free Trade Zone.

Business information shows that the business scope of Shanghai Glory Intelligent Technology Development Co., Ltd. contains: integrated circuit chip design and services, integrated circuit chip and product sales, integrated circuit design, artificial intelligence theory and algorithm software development; artificial intelligence application software development; artificial intelligence based software development, communication equipment sales, software development, etc..

May 29, glory released glory 90 series of products, glory CEO Zhao Ming interview with reporters has said, self-research chip aspect glory will certainly be based on the need to develop a chip strategy, neither blindly optimistic, nor presumptuous. Glory holds a global and open mind, according to the needs of the product definition to independently choose whether to self-research, or choose a third-party chip, to maintain the best competitiveness on the product.

Glory official response to the media said: Shanghai Glory Intelligent Technology Development Co., Ltd. is Glory's research institute in Shanghai, is one of Glory's five research centers in China, focusing on the direction of the terminal side of the core software, graphics algorithms, communications, photography and other aspects of research and development work.

As we all know, self-research chip is a long-term, a lot of money and human investment, and the risk is very high complex engineering. oppo not long ago because of the "global economy, cell phone market uncertainty" dissolved its chip design subsidiary Zheku technology, give up self-research chip. The other two domestic smartphone manufacturers Xiaomi, vivo's self-research chip plan is still going on. Xiaomi CEO Lei Jun has said that the chip 1 billion yuan is only the starting line, may be 10 years to have results, nine deaths.